Michael D. Brown is a man on mission. A mission to help people to live richer, fuller lives. His new book, Fresh PASSION, is a must read for anyone looking for a step-by-step method for reaching and exceeding personal and professional goals.

— Willie Jolley- Best Selling Author of “A Setback Is A Setup For A Comeback” & “An Attitude of Excellence!”

Michael’s Fresh PASSION methodology helps professionals raise their profile and maximize their career possibilities. Whether you’re a recent graduate, a manager or even an executive, his process delivers RESULTS.

— Tony Jeary, The RESULTS Guy™

Your personal brand is the difference between having a job and a career

A study conducted earlier this year by Right Management, a subsidiary of the staffing firm Manpower Group, found that 21 percent of those polled were “somewhat unsatisfied” with their job and 44 percent said they were “unsatisfied” — that’s a lot of people unhappy at work.

Michael D Brown, author of the forthcoming book “Fresh PASSION: Get a Brand or Die a Generic” (January 2013) is an established management expert and career consultant, has helped hundreds of individuals, leaders, managers, entrepreneurs, military personnel managers and college students transition into careers that they like getting up for every
day — all by delving into the process of making their own fresh, competitive and powerful personal brands.

A valuable book for this economy!

Wow, finally an easy to follow process on how to become a successful personal brand. I truly believe that in order to be successful in this competitive economy you have to be a brand-been generic is a recipe to going nowhere and having a lackluster career.

I preached this to my team of twelve leaders for the last three years. The universal question/comment they would always have is “How do I go from be a generic to a brand- you make it seem so simple?” I would attempt to explain my process-but I felt there was something missing.

Fresh PASSION – Get A Brand Or Die A Generic

We hear a lot about personal branding these days but in Fresh Passion, Michael D. Brown takes the sometimes vague concept and breaks it into a series of easily digestible action items. The subtitle of the book is “get a brand or die a generic” and Brown believes that having a brand is important to executives as well as entrepreneurs.

Become Your Own Brand To Succeed In Business

Unemployment and underemployment remains persistently high in the U.S. and especially in the Central Valley, despite the economy making its slow recover from the Great Recession.

With many applicants for every job opening or promotion, career consultant, author and motivational speaker Michael Brown says that to succeed you have to develop your own brand, much as a company develops a product.

Fresh Passion Review

Now this is not the type of passion you are thinking about … When I was first asked to review this book, I did look on Amazon and I started to get very excited because Fresh Passion: Get a Brand or Die a Generic is just want any blogger is looking for, or business owner, or person who wants to start their own business, or a person who just wants confidence because this book has something for everyone!

Good Motivational Book!

I was excited to see the book “Fresh Passion: Get a Brand or Die a Generic” arrive in the mail early this month. This is the new business branding book by Michael D. Brown, a sought-after speaker, management expert and author. His ideas and teachings on fresh results already helped a lot of people and entrepreneurs achieve both personal and professional success.

The book consists of 10 chapters, with each chapter opening up with a fresh quote. In this book, Brown shared real life stories (referred to as “Brownie Points”) to serve as parables that help humanize the theories and concepts behind the book.

Workzone: Author spotlights personal brands over ‘generic’

Whether it’s Starbucks, Nike or the Java Hut at the corner, just about every company has its own specialized brand these days. The way Michael D. Brown sees it, it’s time you had your own as well.

The author believes the “power of the brand” — in this case your own personal brand — can help you land that dream job, win a coveted promotion, or move from a dead-end job to one of fulfillment.