A valuable book for this economy!

Wow, finally an easy to follow process on how to become a successful personal brand. I truly believe that in order to be successful in this competitive economy you have to be a brand-been generic is a recipe to going nowhere and having a lackluster career.

I preached this to my team of twelve leaders for the last three years. The universal question/comment they would always have is “How do I go from be a generic to a brand- you make it seem so simple?” I would attempt to explain my process-but I felt there was something missing.