I was excited to see the book “Fresh Passion: Get a Brand or Die a Generic” arrive in the mail early this month. This is the new business branding book by Michael D. Brown, a sought-after speaker, management expert and author. His ideas and teachings on fresh results already helped a lot of people and entrepreneurs achieve both personal and professional success.
The book consists of 10 chapters, with each chapter opening up with a fresh quote. In this book, Brown shared real life stories (referred to as “Brownie Points”) to serve as parables that help humanize the theories and concepts behind the book.