Leading through the economic tsunami without drowning: Become a distinct leadership brand or extinct generic

By accentuating their natural skills and strengths, leaders can stand out and put themselves on the fast track for senior-level leadership roles that will enable them to achieve all of their hopes, goals, and dreams.

The alternative is to become a “generic” leader, a basic manager who does not stand out in any way. In today’s fast-paced and ultracompetitive economy, generic leaders are rapidly on their way to becoming extinct — “average” is the new unemployed and good is the new average. By following the principles of Fresh PASSION, a methodology I created of developing a personal brand that leads to exponential personal, professional, and economic success, you can learn how to become great, and therefore put yourself in a position to obtain a senior leadership position that will deliver maximum personal, professional, and economic success.