Your personal brand is the difference between having a job and a career

A study conducted earlier this year by Right Management, a subsidiary of the staffing firm Manpower Group, found that 21 percent of those polled were “somewhat unsatisfied” with their job and 44 percent said they were “unsatisfied” — that’s a lot of people unhappy at work.

Michael D Brown, author of the forthcoming book “Fresh PASSION: Get a Brand or Die a Generic” (January 2013) is an established management expert and career consultant, has helped hundreds of individuals, leaders, managers, entrepreneurs, military personnel managers and college students transition into careers that they like getting up for every
day — all by delving into the process of making their own fresh, competitive and powerful personal brands.